Whether you need to create a customer contact database or you wish to plan and execute an effective direct marketing campaign, CleverForm services are there to assist you
CleverForm professional services staff will help you with the following:
- Create and set-up a set of forms to help you acquire permission for e-mailing your Website visitors
- Use the sophisticated mailer functionality to personalise each and every e-mail message based on previously established recipient preferences
- If necessary, repeat mailing and graduate un-intrusive information acquisition until you get complete customer profiles
- Quickly react to market events: use 3rd party publicity and split-second reaction to reach excited audience and boost sales
- Use click&build advanced market segmentation, and promptly contact each target group with a personalized offer
- Deliver instant real-time reports about campaign success; this allows you to experiment with different incentives/offers for different test groups and find the optimal format in a matter of hours
- Set up a system of content preferences where each recipient may easily (from within his e-mail client window) choose to receive only articles/offers related with specified keywords, or in a specific format (short, medium, detailed), and rate articles/offers.
Benefits: reduced time-cost span, full control over each stage, no need for IT infrastructure, guaranteed security/legal compliance, improved campaign results, more useful for the recipient, continuous profile building, maximum targeting level
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