CleverForm interactions are highly personalised and intelligent. You are able to define the rules that enable the system to select further relevant questions, reflecting the pool of information gathered so far. You are also able to present these questions in a highly personalised form utilising personal details held on the system or gathered during current interview.

In the visual design of your questionnaire you are not restricted to a narrow list of standard templates - you can specify your own look & feel resulting in a much more attractive and powerful visual impact. You are even able to adapt the visual presentation of the questionnaire as the dialogue with the contact proceeds, dependent on the information gathered so far.

CleverForm possesses a unique ability to build a profile over a period of time. The result for your business is a series of shorter interactions - much more acceptable to the contact and leading to a far richer database.

This same approach enables you to update and expand each individual profile on further matters over a period of time.

By incorporating real-time interaction with your other web enabled business systems you are able to achieve far greater results from your interviews.

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Sophisticated cross-project analysis, supported by multi-level cross tabulation and summary graphical reports, provide a clear, powerful overview of the issues under consideration.

With CF's advanced analysis and reporting module there is no need to wait for all input to be received before requesting reports. At any time you can respond rapidly to the emerging picture, whether in adopting timely marketing initiatives, or in amending / further refining your survey design.

By giving selected people direct access to the data and the analysis module, you can provide them with the ability to easily interpret the data for their individual purposes.

These customized reports can then be saved for retrieval and further development at a later date.

The reports can also be visually customized to reflect customer branding requirements etc.

For further advanced statistical analysis the system provides easy export to industry standard formats such as SPSS , SSS and CVS.

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Permission based marketing should be an essential feature of any direct marketing system. CleverForm's approach to building this permission goes beyond a single simplistic question, and enables your customers to precisely define the type of information they wish to receive.

Full data update facilities both for the administrator and the customer ensure that your customer profiles are always current for marketing and legal compliance.

The segmented databases created for each project can be easily exported into a Microsoft Excel file for onward transmission to other systems.

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Permission: Customers need to be able to choose what kind of information they are interested in. Their preferences and your offer are both constantly changing.

CleverForm enables you to maintain a broad and flexible range of marketing permissions as part of your overall customer profile. This increases your chance of maintaining long-term contact with your customers.

Segmentation and Personalization: The richness of a CleverForm profile, only available because it is built over a period of time, permits a really fine segmentation of the direct marketing database.

When coupled with easy to use message personalization facilities, this fine segmentation opens the possibility for more powerful one-to-one marketing.

Real-time profiling: One of CleverForm's most distinguishing features is its intelligent interviewing facility. By asking preliminary questions in your email and processing the answers in real-time, you can dynamically select the most relevant message for each customer.

In this way, CleverForm brings you ever closer to a face-to-face marketing presentation at a fraction of the cost.

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