CleverForm Customer profiling services are aimed at organizations that need to create and deploy an effective, legal and ethical approach to online customer relations without involving expensive IT resources.
Based on your needs and requirements we will provide the following services:
- Consultancy to suggest the approach which will best match your requirements
- Online customer recruitment facilities (registration forms, pop-up prize polls, email-embedded registration forms etc)
- Import and verification of existing customer data (using pre-completed online forms with instant validation facilities)
- Gradual building of individual customer profiles, using CleverForm's 2-way information exchange technology
- Set-up of 24/7 online portal where customers may easily review their mailing/content preferences
- Market segmentation and target group extraction based on your filtering rules
- Fully personalized e-mail content delivery, with dynamic customer interaction (built-in polls, content rating, easy inclusion/exclusion of topics, quick access to advanced content and delivery preferences page)
- Direct e-mail marketing (targeted offers, discounts, collaborative shopping etc)
- Sophisticated customer feedback processing (surveys, polls, real time statistics on number of opened/read e-mails, most interesting/best rated articles, preferred delivery format etc.)
- Live reports on all relevant aspects of your campaigns, accessible online 24/7
- Review of online customer relation procedures for full legal and ethical compliance
Benefits: reduced time-cost span, full control over each stage, much higher response rate, no need for IT infrastructure, guaranteed security/legal compliance, accurate results in a matter of hours, less hassle for the respondent, reusable data for future campaigns
|
