We all agree that it is difficult to achieve a really productive level of customer response to email campaigns. As we know, the key to achieving this is to make the message very relevant to each individual customer.

There are three key elements to this:

Permission: Customers need to be able to choose what kind of information they are interested in. Their preferences and your offer are both constantly changing.

CleverForm enables you to maintain a broad and flexible range of marketing permissions as part of your overall customer profile. This increases your chance of maintaining long-term contact with your customers.

Segmentation and Personalization: The richness of a CleverForm profile, only available because it is built over a period of time, permits a really fine segmentation of the direct marketing database.

When coupled with easy to use message personalization facilities, this fine segmentation opens the possibility for more powerful one-to-one marketing.

Real-time profiling: One of CleverForm's most distinguishing features is its intelligent interviewing facility. By asking preliminary questions in your email and processing the answers in real-time, you can dynamically select the most relevant message for each customer.

In this way, CleverForm script language brings you ever closer to a face-to-face marketing presentation at a fraction of the cost.