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| Before choosing an online surveying solution/service provider please consider these benefits offered by CleverForm: |
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High response rate
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Less work for the respondent
- Straightforward and automated submission through familiar Web interface, validation rules and notifications inserted at critical points to guide the respondent;
- Submission takes less time: only pertinent questions are asked, and larger surveys can be completed in several sittings
- Survey can be completed in multiple sittings (as opposed to CAPI or CATI with limited timeframes).
- Online forms are more interesting and interactive; multimedia enhancements can grab & hold respondent's attention, and at the same time illustrate questions more thoroughly
- Custom question types can be added for improved user friendliness
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High level of personalisation
- Question wording personalised with respondent's personal and lifestyle information
- Survey visual appearance and addressing manner adjusted to respondent's gender, age group, culture etc...
- Information and opinions taken from respondent's family members, colleagues, peers, used to personalise surveys and offers even further
- Real-time survey adjustment according to statistical analysis (e.g. hide questions left uncompleted by more than 50% of voters etc)
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2-Way information exchange, resembling standard MR interview
- "Human touch" improves retention and reduces drop-out
- Allows respondents to learn something while completing the survey (e.g. statistical breakdown of other respondent's opinions etc)
- Similar communication is used both for providing (help desks, troubleshooters etc) and acquiring information (MR surveys, satisfaction surveys etc)
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Reduced drop-out
- Unlike CATI, respondent is able to complete the survey when convenient, and spend as much time as he/she likes completing it
- Fewer questions asked on several occasions, rather than deploying massive surveys with 50 questions
- Larger surveys can be completed in multiple sittings
- Even when deployed (invitations sent and submission began), surveys can be readjusted to eliminate drop-out points
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Reduced cost per response
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- Pay-per-response model: If you don't get any response, you pay $0.00. It's in our mutual interest to increase your response rate as much as possible.
- $0.00 set-up and service charges should you choose to use the tool yourself.
Very competitive and reasonable rates for all services provided by CleverForm.
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Improved accuracy and relevance of answers
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- All user entries (even free text) can be validated instantly and respondent asked to repeat entry, if necessary
- Only pertinent questions are asked; only applicable answers offered - respondent is never in a situation to choose "least inadequate" answer
- Important pieces of information can be validated from time to time, via pre-completed forms, to maintain profile accuracy at all times
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Reduced in-house effort
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- Entire MR/CRM cycle present: recruitment, market research, direct marketing, customer satisfaction
- 100% Web-based - IT costs reduced to minimum
- Fully scaleable - adding CPU power/bandwidth increases performance, even for the most demanding users
- Full 24/7 telephone, email and chat support offered
- Easily integrable with other systems
- Easily customisable through survey APIs and dedicated script language
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Maximum direct marketing impact
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- Highly targeted email offers sent during interview/survey submission
- Easy target group segmentation through click&build filtering
- Always accessible live statistical breakdown and trend analyses
- 2-hour try&fail cycle: try different approaches and use the one with best turnover rate
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