During last year, CleverForm had conducted an interestic and somewhat humorous survey among 11,400 students. The topic was Beer, and the popularity of this beverage among the students and acadmic staff in general. Accompanying this survey was an application for students, professors and researchers to use CleverForm resources without charge for educational/non-commercial purposes.

The response to both these surveys was fantastic, and several papers and research works were created using CleverForm technology.

On the other hand, the results of these surveys were thoroughly analyzed by CleverForm experts in order to determine the best way of presenting surveys to general, untargeted audience.

Students were divided in 4 equal groups, and each received a different version of the same questionnaire:

• Single-page questionnaire embedded in e-mail message body
• Multi-page questionnare with first page embedded in e-mail
• Single-page questionnaire linked from within e-mail body
• Multi-page questionnaire linked from within e-mail body
  
  

(*not response rate percentage)

In other words, we have concluded that the best way to present a lengthy questionnaire is to split it into several pages, include routing logic to avoid displaying unnecessary questions, and preferably send first questionnaire page embedded in e-mail message body.

CleverForm is constantly fielding similar surveys to establish the best way to extract and pinpoint the required information from wide target groups.

Preview 'Students and Beer' survey
(you will be allowed to see current results once you complete the survey)